Spam-Free PR: Dare to Dream

Ever wonder how publicists tortured journalists in the days before telecommunications and unpaid interns?  Apprentices and dancing monkeys?

“Bartleby!  Get the bullhorn, Bubbles the Chimp and our loudest gong. It’s time for PR!”

Some communicos remember the days of the “blast fax” but the modern invention of spam in all its derivations—yes, including the mail merge—have truly revolutionized publicists’ [...]