Marketing Your Cause: Broadway Impact Shows How to Spread the Word

The rally itself was spirited, informative and, all in all, as audience-friendly as possible, given the on-and-off drizzling. With witty speeches, a substantive Q&A session and a closing performance of Hair’s “Let the Sun Shine In,” I can see how Time Out New York has characterized Impact’s previous efforts as “The nicest protest in town”. Below is a brief rundown of Broadway Impact’s strategies. [...]