To consolidate any interesting PR and marketing news for you small business owners and entrepreneurs out there, I’m beginning a new segment here called the Weekly Roundup.
The Roundup allows you to see what’s happening in marketing without sifting through a mountain of—let’s be honest—derivative content that’s often not much relevant to non-marketing people, or even marketing people. And it’s pretty much all about Twitter anyway. So, without further ado, the inaugural roundup!
There are two new against-the-grain books making the rounds among marketing reviewers in the past few days. They have provocative titles that are either intuitive or counterintuitive depending, I suppose, upon where you fall on the traditional to radical spectrums of management and creativity.
The first is Ignore Everybody: And 39 Other Keys to Creativity by Hugh MacLeod of Gapingvoid. From what I gather, it talks about the consequences of creativity and autonomy—good and bad. One reviewer has described thinking of it as “that friend in high school who never followed the rules, but achieved his goals took you out for a beer 20 years later and shakes your shoulders and wakes you up.”
The other is Management Rewired: Why Feedback Doesn’t Work and Other Surprising Lessons from the Latest Brain Science by Charles S. Jacobs. According to a review on thingamy, the answer is largely lack of transparency. The solution: clear and purpose-driven goals. Plus, individuals are more driven by their peers (i.e. co-workers) than by their superiors (i.e. bosses).
For yet more against-the-grain thinking from the past week, see the “Everybody is wrong” post on Web Ink Now. The highlights: newspapers and press releases are not dead, social media has not changed everything and PR is not solely about engaging the media. Now you know.
