We all want to drive more traffic to our websites and convert more visitors into customers. There are many ways of doing this but, depending on details specific to your company, some will be more effective than others. We’ll help you determine exactly which of these promotional methods are best for your unique brand. Then, we develop a comprehensive marketing plan and execute it on your behalf. We’ll keep you apprised every step of the way of our progress and show you where new opportunities lie.
The most effective communications platforms today incorporate a mixture of digital, social and direct media. We’ll find the right combination for you at the right timeThe primary marketing tools that we consider and utilize on behalf of clients include:
|Social Media & Digital Marketing||Brand Strategy & Affiliate Marketing||Media Relations Campaigns
|Content strategy and creation||Comprehensive brand review with suggestions for improved positioning||Press release development and distribution|
|Interactive social media campaigns||Assessment of opportunities for brand alliances and co-promotions||Custom pitches targeted to specific media|
|Search engine marketing (SEM)||Special events marketing||Creating and publicizing unique promotions and special events|
|Analytics and ROI assessments||Development of thought-leadership initiatives such as speaking engagements and book authorship||Actively monitoring and responding to reporters’ queries and interests|